Today, I want to share a tip with you about tracking, a great tool to use to keep leads from disappearing.
The best agents in the industry run their company like a business, and one of the best ways to do that is by tracking. I’m really passionate about tracking expenses, but today I want to focus on tracking leads.
Tracking how many leads you get, and from what source, allows you to invest more money in the things that are working and less money in the things that are not. We have about 200 agents at our office here in Tempe who always say they need more leads when I ask. I ask them to show me their spreadsheets tracking all their leads, how many they have and where they come from. Often, they look at me with a blank stare.
You NEED to know how many leads you’re getting. Say you’re getting 25 leads a month from Facebook – over time, if you’re tracking, you’ll see that Facebook is a valuable source of leads and worth pouring more money into. When you track your leads, you know the conversion rate, the cost per lead, and the cost per closing. This is valuable information if you want to make smart investments in the lead generation part of your business.
Bottom line, track your leads so you know exactly where your business is coming from! If you have questions about the best ways to do this don’t hesitate to reach out. I would love to help you grow your business!
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